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16 April 2017

Changes to Lucozade slammed by customers

Lucozade fans have taken to social media to criticise the reduction in sugar content, with the new taste being described as 'vile' and 'awful'.

The makers of Lucozade, Lucozade Ribena Suntory, first announced last November that these changes, to all flavours, would take effect this month. The move to reduce the sugar content by 50% is designed to bring their products under the threshold for the sugar tax.

"Yet another brand which is more keen to dance to the tune of food nannies, instead of listening to the views of their customers. Will they ever learn?"

"Lucozade Ribena Suntory have upset large numbers of their customers, damaging their brand reputation for good. Totally insane."

Brook Whelan

Chief Executive of People against Sugar Tax