25 June 2017
3,212 complaints about the new Lucozade Orange
There have now been 3,212 complaints about the reduced sugar Lucozade Orange on Twitter since 3 April.
At the beginning of April, Lucozade Ribena Suntory, the drink's manufacturer, launched their new Lucozade Orange, which contains 50% less sugar than the old version.
Our researchers have been tracking the complaints about the new recipe every day on Twitter. It's been a continuous flow of complaints, and most of these customers will not buy Lucozade Orange again.
It's also important to point out that there will have been a similar number complaining on Facebook too. This has been a disaster for the Lucozade brand.
Chief Executive of People against Sugar Tax