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25 June 2017

3,212 complaints about the new Lucozade Orange

There have now been 3,212 complaints about the reduced sugar Lucozade Orange on Twitter since 3 April.

At the beginning of April, Lucozade Ribena Suntory, the drink's manufacturer, launched their new Lucozade Orange, which contains 50% less sugar than the old version.

Our researchers have been tracking the complaints about the new recipe every day on Twitter. It's been a continuous flow of complaints, and most of these customers will not buy Lucozade Orange again.

It's also important to point out that there will have been a similar number complaining on Facebook too. This has been a disaster for the Lucozade brand.

Brook Whelan

Chief Executive of People against Sugar Tax