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6 March 2018

Ribena now with less sugar - watch the sales drop

In the last few days, a reformulated Ribena has hit the shops, with 56% less sugar, according to the drink's maker, Lucozade Ribena Suntory.

Hundreds of loyal Ribena customers have already taken to social media to voice their disapproval, with many saying the new recipe leaves a bitter aftertaste. Others have correctly pointed out that there is already a reduced sugar Ribena, called Ribena Light.

We've been watching the feedback from Ribena customers on social media, and the complaints are coming in thick and fast already.

This new recipe is effectively a 'fake' Ribena. The proper Ribena, which has stood strong for 80 years, no longer exists. The new recipe is a completely different drink. The blame for this shouldn't be directed at Ribena. Instead, we should be blaming those unaccountable and unelected anti-sugar campaigners for bullying them into making this change.

Brook Whelan

Chief Executive of People against Sugar Tax