15 March 2018
Ribena are misleading customers over reasons for reducing sugar
People against Sugar Tax has criticised Ribena UK's response to angry customers who have complained about the reduced sugar recipe.
Hundreds of customers have complained to Ribena UK's social media team in the last three weeks, and they're telling customers that they've made the change because 'customers are asking for less sugar in their drinks'.
Ribena customers are absolutely not asking for less sugar in their drinks. There is already a Ribena Light version available. Customers are actually asking for great tasting drinks. They want their Ribena back.
The only people asking for less sugar in drinks are anti-sugar campaigners. If Ribena were brave enough to admit this, they'd get a much more sympathetic response back.
Chief Executive of People against Sugar Tax