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23 March 2017

People against Sugar Tax welcomes abandoning of 20% sugar reduction target

People against Sugar Tax has responded to the news that food manufacturers are set to abandon efforts to meet the government target of reducing sugar by 20% before 2020.

Leading brands, including Mars, Cadbury, Nestle, and Kellogg's informed ministers on Tuesday that the target was 'arbitrary', and that they will push for alternative incentives to reduce sugar consumption.

This is great news for consumers, who for too long, have been completely ignored by the discussions between government and industry. It's really good to see industry finally standing up to the food nannies.

The government now need to back down and allow the debate about sugar content to be led by consumers, not food nannies.

Brook Whelan

Chief Executive of People against Sugar Tax