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1 February 2018

Customers will be paying two lots of tax on sugary drinks from April

People against Sugar Tax has highlighted that customers will be paying two lots of tax on sugary drinks when the sugar tax starts in April - VAT being the other tax.

For years, sugary drinks, along with other sugary products such as sweets and chocolate, have been standard-rated for VAT. Most other foods such as meat, bread, fruit and veg are zero-rated.

Clearly, many drinks have now been reformulated to bring the sugar levels below the threshold for the sugar tax. But for customers buying full-sugar drinks, they will be stung twice - for the sugar tax and for VAT.

Just because these drinks aren't nutritious doesn't make taxing people twice acceptable.

Brook Whelan

Chief Executive of People against Sugar Tax