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23 April 2018

At least 29% of the price of Coca Cola in supermarkets is now tax

New research by People against Sugar Tax shows at least 29% of the price of Coca Cola in supermarkets is made up of VAT, and the sugar tax.

People against Sugar Tax looked at the prices of single bottles, share bottles, and multi-packs in Tesco, Sainsbury's, and Asda, and analysed the amount of tax included in the price.

We found the price of a 24 multi-pack of 330ml Coca Cola in Asda was £8.50. If you strip away the VAT, and the sugar tax, the true price is actually £5.50. So 35% of that price is going to the taxman.

And even with single 375ml bottles, the tax take is 29%. Just because sugary drinks aren't nutritious, doesn't mean they should be taxed.

Brook Whelan

Chief Executive of People against Sugar Tax